Make sure your ideal customer is listening.
First:
Start your project with a 15-minute intro call.
Next, when you’re confident we’re a good fit:
We’ll send options for plans and pricing.
After you approve the plan, onboarding is quick and easy:
1. Fill out a brief questionnaire.
2. Schedule your intake interview.
3. Make a downpayment.
That’s it.
If you want your ideal customer to respond to your marketing, start with Your Message…
Your Message
Your marketing playbook includes:
Brand voice and identity defined
Narrative message
Elevator hook
Customer personas
Brand archetypal mix
Custom examples of your brand in action
Playbook for implementation
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This 35-page book features the essential building blocks of your brand’s identity, voice, and personality. It is designed to attract your ideal client and inspire them to act.
All content is unique to your business, laid out in a clear, easy-to-understand format. Hand it to your marketing team to implement, do it yourself, or hire ColorWord Creative to put it to work. High-level, evergreen marketing strategy included. (Copywriting and strategy only; Does NOT include logo design or visual branding.)
This is the most foundational component of your brand.
Your Website
Your online sales machine includes:
Optimization for sales
All copywriting & design
Organic SEO & Google search set up
Unlimited support for first 30 days
One full year of full ADA compliance via AccessiBE
Ongoing web support via subscription
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Your website should be a dynamic and engaging tool, showing customers how you will make their lives better and inspire them to buy now.
We will deliver all copywriting, design, custom icons, and image sourcing. We’ll build a beautiful site, using SquareSpace. We’ll crosscheck function and user experience during our thorough pre-publication and post-publications checklists; organic SEO and Google search account setup are included. When we’re done, we’ll hand over the keys so you can always have full control, and we offer unlimited support for the first 30 days after publication.
We highly recommend using original photography, which can be added on at an additional cost.
And, if your business has a physical address, we also highly recommend comprehensive local SEO setup and at least 6 months of service ($5,500).
Your Brand
Your best look includes:
Custom logo design
Full suite of formats: horizontal, vertical, with and without taglines
Full-color, black-only, and white-only versions
JPG, PNG, EPS, and SVG files of each version
Icon/Favicon
Brand guide snapshot
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Our creative process begins with an interview, followed by curated mood boards—a visual taste test to determine your preferences.
We’ll then present concepts in black and white hand-drawn sketches, using your reactions and feedback to refine, add typography (fonts), refine again, and (finally!) add color.
The result? A brand you can use anywhere, from buttons to billboards, complete with guidelines to keep it consistent, no matter where you use it.
The process can take anywhere between 6 weeks to 6 months, depending on revisions and your response time.
Your Coach
The work only matters if you implement it.
Meet with StoryBrand-trained marketing strategist, Amanda Garcia, to get one-on-one coaching, accountability, and pro tips for implementing your message and brand in a way that gets results.
Group Training
Let’s nerd out together.
Our experts are available to conduct executive sessions, workshops, presentations, classroom visits, and keynote addresses on a wide variety of topics.
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Marketing theory, techniques, strategy and how-to’s
Communication and voice
Brand Identity
Small business growth strategy
Website creation and optimization
Basic SEO
Social Media strategy and best practices
Most topics related to or adjacent to the marketing and communication industry
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Workshop pricing starts at $750 for a one-hour session with four attendees and varies by group size and presentation length.
Private Executive Sessions are perfect for leadership retreats and can be booked as a full or half-day experience. They start at $4,000.
Keynote addresses start at $1,000, not including travel costs.
Your Team
Make ColorWord Creative your dedicated marketing team.
Choose from three tiers of ongoing marketing direction and support, all available via monthly subscription.
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Dedicated Account Manager
Standing strategy sessions/presentations
Baseline market research
Development of Core Marketing Messaging, key personas, and brand identity
Development of an annual marketing strategy to reach your revenue goals
Comprehensive local SEO setup and management
Regular progress reports on all projects
Regular data and analytics reports on web and email activity
Campaign creation and implementation, including landing pages
Data-driven content creation
Website management
Full ADA compliance
Annual SquareSpace hosting fee
Blogs/articles
Email marketing
Social media content
Implementation of all other strategy components, including copywriting, graphic design, and production for print and digital media,
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We’ll function as your Fractional Chief Marketing Officer, making this subscription service ideal for small businesses and nonprofits that do not have dedicated marketing staff but know that good marketing is crucial to growth and success.
If you want to invest in high-quality, data-driven marketing strategy and content by partnering with a team that is obsessed with your organization’s success, we may be a great fit.
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Subscription services are only available to clients who have worked with ColorWord Creative to launch a website on SquareSpace. If you haven’t yet, no worries: We are happy to build a new website into your subscription.
We ask for a minimum 6-month commitment; after that, cancel anytime.