We understand that marketing can feel like a necessary inconvenience.
Too many great organizations don’t have a clear message, know where to start, or how to build a strategy. They struggle to create content and generate leads, and they waste valuable time onboarding a revolving door of marketing people or wrestling with expensive design tools. Too often, they end up spinning their wheels—but marketing should’t be so hard!
As a small business, we understand that you need to spend every precious minute doing what YOU do best for your business and your clients.
That’s why our story-based process delivers exceptional content designed to reach your goals.
We bring decades of combined experience in:
• Marketing strategy
• Copywriting
• Brand development
• Graphic design
• Email Marketing
• Teambuilding
• Plus, our founder is a StoryBrand Certified Guide
We start by:
• Listening to your pain points and goals.
• Then we deliver a custom proposal with clear breakdown of cost; no hourly rates, no surprise bills.
• Then we clarify your message so customers will listen.
• And deliver a playbook for implementation.
You can hire us to put the whole plan in action, or to coach as you do it yourself!
Either way, you’ll see the difference that a clear message and solid strategy make on your business and bottomline.
It’s easy to get started and there’s no smarmy sales pitch or obligation to hire—promise.
You deserve a marketing team that won’t let you waste any more time or money on anything that doesn’t work.
Your business deserves to thrive.
About Us
We are the secret sauce for companies and nonprofits that are ready to prioritize marketing/fundraising but don’t want the hassle of managing it in-house.
Marketing should always be an investment with a measurable return, and we are committed to delivering that for our clients. We are straight-shooters and will always tell you what needs to happen to make an idea work—we are not about to let you waste money on a half-baked plan or campaign.
If this sounds like you and you’re ready to get a bigger bang for your marketing budget, ColorWord Creative might be a great fit.
Meet the ColorWord Creative
Executive Team
Amanda Garcia, Founder & CEO
With a background in media marketing and nonprofit communication, Amanda is passionate about bringing client visions to life through narrative. A leader in communication strategy and content development, Amanda coaches her team to build consistently remarkable messaging that inspires action from consumers, donors, companies, and organizations. She has a knack for drilling to the core of a client's identity or objective and distilling it into actionable, achievable steps to success. Her proactive listening skills, commitment to excellence, and empathetic approach to developing creative solutions are almost as valuable to the ColorWord team as her dinner parties.
A born storyteller, Amy has been scribbling plots and prose for as long as she can remember. Transforming that passion into a career is truly a dream come true.
With a curious mind and a genuine interest in almost everything, Amy enjoys writing about a wide range of topics. She works hard to make every piece as enticing and compelling as possible—no matter how ordinary the subject matter might seem.
Amy thrives on the independence afforded through remote work, happily typing, researching, and engaging with clients between quick breaks to pull weeds or throw a tennis ball for her attention-seeking desk mate, Murray.
Amy Huckaba, Communications Director
Emily Kinney, Creative Director
A Kentucky native who calls Nashville, Tennessee, home, Emily believes that everyone has a story worth telling.
Her design approach has been described as “thoughtfully pragmatic,” and her desire to help others succeed is what drives her tangible results. Few things bring Emily more satisfaction than applying her brainpower to solving problems previously deemed too challenging or tedious. She’s been creating art for 25 years and has over eight years of professional experience in photography, brand identity, marketing campaigns, social strategy, content creation, and art direction.
In her free time, you can find Emily running at McCabe Park, gardening with her husband Chris, snagging tickets to the next show at TPAC, or visiting her family in Kentucky.
Drew Kleczynski, Accounts Manager
As the daughter of a small business owner, Drew has an entrepreneurial spirit and a passion for finding creative marketing solutions for all the little guys. Her out-of-the-box thinking and optimism make her the perfect Accounts Manager!
With a background in branding and marketing strategy, Drew prides herself on crafting marketing solutions for our clients based on hard data. She’s a lifelong learner and excels at organization (ask for a snapshot of her closet some time). Drew is relationship motivated, communication obsessed, and (almost) always impeccably dressed.
In her free time, you’ll find Drew sourcing antique furniture or vintage clothing and accessories, styling flower arrangements, baking focaccia bread, or playing with her dog, Ani.
A St. Louisan to her core, Melissa is just as happy in the nosebleeds at a Cards game as she is in front of Monet's lilies at the Saint Louis Art Museum. She has a keen eye for photography and a journalistic instinct, making her the perfect Operations Manager for a team of designers and wordsmiths.
With over a decade of experience wrangling teams and projects for multi-million dollar companies, Melissa is unflappable in the face of a deadline. Steady and keen to lend a hand, she has a way of calming creatives and clients in one fell swoop. Melissa is always quick with an encouraging word and a fresh perspective, keeping ColorWord on track while sparking new ideas.
When she's not managing projects, Melissa enjoys curating beautiful spaces in her historic home, growing flowers, and making Halloween costumes for her daughters.
Melissa Northcutt, Operations Manager
Our vision is to:
Be a valuable investment for our clients.
Create consistently innovative work.
Execute air-tight processes and proactive customer service.
Prioritize the health of our team.
Be irresistibly remarkable.
We believe in the power of:
Empathy
Authenticity
Teamwork
Curiosity
Generosity
and Great Questions
Since 2016, ColorWord Creative has provided valuable marketing expertise to teams across a wide variety of industries.
Much of our work has been concentrated in the education, healthcare, municipal, and nonprofit sectors (with honorary mention to real estate, tourism, and manufacturing).