Leveling up to the Pro Zone
“I want to take my business to the next level.”
It’s a common goal for many small businesses owners, but many don’t know where to start. We have the best intentions, but struggle to take next-level action. Maintaining day-to-day operations is often demanding enough!
Not so for First Place Rental.
Lisa Munsterman, co-owner of this family owned and operated rental store in northern Illinois, set a series of specific goals to improve her business that she fully intended to achieve.
First Place Rental has two locations, a stellar reputation in the community, established relationships with loyal clients, and a newly updated and optimized website. They offer excellent customer service and quality products—what could they possibly have left to improve? Marketing.
Enter: ColorWord Creative.
When First Place Rental came to us, they already had some marketing efforts in place, but struggled to maintain a consistent schedule and brand voice. When Lisa decided to take next-level action, they hired our team to help keep them accountable and deliver memorable, value-added content.
One new tool we created to achieve this goal was a monthly e-blast for First Place Rental’s professional contractor customers. Highlighting the exclusivity of the campaign, we dubbed the e-blast The Pro Zone, created a reusable template in Constant Contact, and drafted a publishing schedule. Working off of Lisa’s love of a good pun, we created a lighthearted tone for The Pro Zone, making each email short, sweet, and fun to read (and write!). Over the last few months, First Place Rental has used this e-blast to steadily share consistent, pithy content with their professional clients, delivered in a mobile format especially designed to be enjoyed on the job.
All of this happened because of the tenacity and determination of the First Place Rental leadership team: Lisa knew what she wanted and took action. We at ColorWord Creative have loved working together to transform her idea into a reality and find her focus inspiring.